As the founder of Avaada Group, I have always been intrigued by the transformative power of purpose-driven businesses rooted in spirituality. These businesses are not just reshaping India’s business landscape, but also redefining the way we perceive success.
At Avaada, the chant “Jai Mata Di” is not just a symbol of divine blessings for us, but an expression of profound gratitude for the blessings life has bestowed upon us. Our annual pilgrimage to Mata Vaishno Devi is a testament to our commitment to harness the inherent power of divinity within humans to accomplish ambitious objectives through virtuous means.
This journey is marked by unity, shared joy, and a collective aspiration for divine blessings. But beyond material desires, there is a deeper blessing we often overlook—the blessing of transformation. To illustrate this, let me share a tale that has recently resonated with me:
Once, a group of disciples decided to undertake a pilgrimage, aiming to deepen their devotion. Their master, while approving of their intentions, gave them a task: to carry a bitter-gourd throughout their journey, place it at the feet of each deity, and bring it back.
After their return, the master asked them to cook the bitter-gourd and serve it. Upon tasting the first bite, the master exclaimed in surprise, “The bitter-gourd is still bitter, even after so many pilgrimages!” Confused, the disciples pointed out that it was in the nature of the bitter-gourd to be bitter. The master agreed and explained that just as the bitter-gourd didn’t change its nature despite the pilgrimages, our nature remains unchanged, no matter how many spiritual journeys we undertake, unless we intentionally strive for transformation.
True transformation originates from within. Divine guidance can illuminate our path, but the responsibility for embarking on the journey of transformation lies with us. It’s a heartfelt journey, a quest to harmonise our inner and outer selves, and a deliberate endeavor to live in sync with our authentic nature.
As we navigate our own paths at Avaada, let us remember that the responsibility for growth and evolution lies with us. By embarking on this heartfelt quest for self-discovery, we strive to harmonize our inner and outer selves, embracing our true nature and living a life in sync with our deepest values.
Let us harness the divine potential that resides within us and reshape not only our own lives but also the business landscape of our nation. After all, spirituality and business can coexist, and together, they can lead us to a path of success that is both fulfilling and transformative.
Jai Mata Di!
