Every technology begins as a thought.
Before a panel, a turbine, or a molecule is created, it first exists as an image in the human mind.
Yet how deeply do we really understand the power that imagines, believes, and manifests?
Two stories, from two very different worlds, help us see that the mind is not merely a thinker of thoughts — it is the architect of reality.
In early-20th-century France, a pharmacist named Émile Coué noticed something strange.
Some patients improved faster when he spoke to them with confidence than when he simply handed them medicine.
He began to suspect that belief — not the chemical — was doing most of the healing.
Coué developed a simple practice. He asked people to repeat, morning and night:
‘Every day, in every way, I am getting better and better.’
Thousands recovered from chronic pain, depression, and even paralysis.
There was no magic — only repetition of belief.
Modern psychology would later call this the placebo effect or autosuggestion.
In truth, Coué had rediscovered what our sages had said centuries earlier:
चित्त ही मंत्र है — the mind itself is the mantra.
Whatever we repeat with emotion engraves a groove in consciousness.
The groove becomes a path; the path becomes reality.
Mind, Habit, and Biology
Even today doctors admit that medicine contributes perhaps ten percent of recovery; the rest is attitude, expectation, trust.
We heal in proportion to how deeply we believe healing is possible.Coué proved that the unconscious mind obeys vivid instruction.
It does not argue, it executes.
Repeat fear, and you strengthen disease.
Repeat faith, and you strengthen life.
Application to Leadership
For an organisation, the same law applies.
What we affirm repeatedly becomes our collective reality.
At Avaada we affirm: Integrity, Innovation, Impact.
From sand to molecule and software.
When this mantra echoes through every meeting and every factory, it stops being a slogan — it becomes self-fulfilling design.
Thought repeated becomes action; action repeated becomes culture; culture repeated becomes destiny.
Transition to the Deeper Mystery
Yet Coué’s experiments touched only the surface of mental power.
He showed that belief could transform the body.
But can thought shape the external world itself?
Could consciousness bend perception beyond the boundaries of one’s own mind?
For that, we travel from a quiet clinic in France to a crowded train in Germany — and to a boy who discovered that mind can indeed move matter.
The Train Incident
It is 1910. A terrified fifteen-year-old, Wolf Messing, hides under a train seat.
No ticket, no money, just fear.
As the inspector’s boots approach, he grabs a scrap of newspaper, closes his eyes, and commands within:
‘This is my ticket; he will see it as my ticket.’
The man glances, punches a hole, and walks away.
A thought has rewritten perception — mind over matter.
Mind over Matter & the Unconscious
Messing later realised he had tapped the unconscious field — the part of human awareness that responds to conviction more than logic.
His focus was so absolute that the inspector’s deeper mind accepted the suggestion as reality.
Most people, he said, live hypnotised by their own assumptions.
The one who awakens can project a new pattern, and the world, still half-asleep, follows.
The Stalin Experiments
Decades later, Stalin himself tested him:
‘Withdraw one lakh roubles from the State Bank using only thought.’
Messing handed a blank sheet; the cashier read it as a valid order and counted the cash.
Another day, he escaped a locked room under heavy guard, then appeared in Stalin’s chamber at midnight.
His explanation was simple:
‘I imagined myself as your security chief. Every guard saw what I believed.’
Even Stalin — the ultimate materialist — admitted that perception itself could be influenced by consciousness.
The Meaning Behind the Phenomenon
Messing’s feats were not circus tricks; they were windows into untapped potential.
They show that the mind is not inside the body; the body is inside the field of mind.
Thought, when concentrated, becomes a wave that others can feel.
If one mind can change another’s perception, what could thousands of aligned, purposeful minds do together?
Repetition and Manifestation
Messing’s practice, like Coué’s, relied on repetition — focusing a single idea until it condensed into form.
Whether healing or telepathy, the principle was identical:
Energy follows attention.
Whatever we hold long enough, reality begins to mirror.
Yet there is a higher lesson.
Messing could influence the external world, but he remained bound by ego — ‘I can make others see.’
Meditation reveals a subtler mastery: dissolving the I altogether.
When ego disappears, influence becomes harmony.
The saint and the scientist meet in the same laboratory — the laboratory of consciousness.
Team, what do these two men — a French pharmacist and a runaway boy — teach us today?
That thought is not passive; it is creative.
That repetition is not monotony; it is manifestation.
And that the true use of mind is not domination, but transformation.
At Avaada, our work begins where their experiments left off.
We align thousands of minds behind one intention — a sustainable, regenerative planet.
As Émile Coué healed bodies with belief, and Wolf Messing reshaped perception with conviction,
so can we heal industries and reshape the world with purpose.
Let our collective mantra be this:
Every day, in every way, through every electron, we are creating a better and cleaner world.
